2018 S/S
LABELHOOD Pioneer Fashion and Art Festival

LABELHOOD is an independent showcasing platform under Shanghai Fashion Week, and a fashion incubator for young Asian designers and new independent designers. Since its inception, Labelhood, a B2C showcase at Shanghai Fashion Week, has become a mecca for emerging Chinese designer talent, not only in the city of Shanghai but throughout mainland China.

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I was responsible for the project and account management for the 2018 S/S LABELHOOD Pioneer Fashion and Art Festival.  I help manage key client relationships with Budweiser and Mini Cooper, with 5 million CNY budgets, including two cross-branding exhibitions and six thematic apparel collaborative collections.